Enzo Mari - Cucula

This is a personal project I did for Cucula, a workshop that works with refugees to create furnitures based on the idea of Enzo Mari, whose idea was to democratize design. You could ask him for the blueprints of his furniture, which he then sent to you for almost free. The idea was to use a wide variety of materials that were available at the time. A few nails, a bit of wood here, a bit of plastic there and the new lowbudget recycling shelf is ready.

Concept

All the way down to Aroma | 59's DNA, our scents have been thoughtfully formulated with natural materials to smell fantastic without being overbearing on the senses (like many commercial fragrances our there). With Aroma | 59, our solid based formula is softer and more intimate. With an alcohol-free, natural anhydrous wax base that quite literally melts onto your skin with the warmth of your body, it holds the fragrance closer, making it a subtle part of you.

Credits

Aroma | 59 Fragrance
Client: ORIJIN
Concept, Artdirection, Production: Raphael Ziegler
Creative Direction: Raphael Ziegler
Production Team: Raphael Ziegler
Animation, Rendering: Raphael Ziegler

Role: Storyboarding, Direction, Animation